I'm a Product Designer with experience across mobility, transportation, retail, and B2B products. Working across product, brand, and marketing, I turn complexity into clarity by balancing user needs, business goals, and execution constraints.
From research to launch, I own the full design lifecycle and use AI to work faster, test smarter, and deliver better outcomes.
Less talk. More shipping.
I design products around people rather than features.
My focus is on reducing friction — helping people understand information, make decisions and complete tasks with confidence. Good design shouldn't demand attention; it should quietly support people in achieving what they came to do.
AI helps me explore ideas faster, but judgement, curiosity and a deep understanding of users remain at the centre of my process.